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Vicent Madrid MMC is a seasoned marketing professional with extensive experience in trade marketing and brand management. Currently serving as the Trade Marketing & Marketing Head for Retailer Loans at TrueMoney Philippines since October 2016, Vicent also contributes as a part-time University Professor at the University of Makati since October 2018, teaching various marketing courses. Prior roles include Assistant Brand Manager & Channel Marketer at 3M, where Vicent managed a diverse hardware channel, and Trade Marketing Specialist at Green Cross, Inc., focusing on sales fundamentals. Additionally, Vicent has experience as an Account Supervisor at 2/11 Promoworks Marketing Inc., where responsibilities included client relations and project management. Vicent holds a Master in Marketing Communications from De La Salle University and a Bachelor of Arts in Mass Communication from Adamson University.