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Daniël Oosterwaal has worked in marketing and sales roles since 2005. In 2020, they became the Marketing Director at TrueKinetix, where they were responsible for repositioning the company, setting up a performance marketing funnel, creating a PR strategy, and establishing a sponsor strategy. Also in 2020, they became the Marketing Manager at Fit For Free. From 2016-2020, they worked at BinckBank, where they held roles such as Manager Acquisitie Marketing, Eindverantwoordelijk Sponsoring BinckBank Tour, and Manager Marketing Investing. From 2005-2016, they worked at Alex Vermogensbank, where they held roles such as Marketing Manager Alex Vermogensbeheer, Marketeer Alex Vermogensbeheer, and Teamleider Sales Events.

Daniël Oosterwaal obtained a Bachelor degree in Commercial economics from Hogeschool Holland te Diemen in 1999. Daniël then went on to obtain a Master degree in Bedrijfskundige Economie (Marketing) from Vrije Universiteit Amsterdam (VU Amsterdam) in 2002.