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Sakthi Velan is an accomplished media buying and digital marketing professional with extensive experience in leading teams and executing high-performing advertising strategies. Currently serving as Lead of Media Buying at Truegenics Pte. Ltd. since July 2022, Sakthi supports operational planning, guides team members, and optimizes campaign performance through innovative strategies. Prior roles include Senior Specialist in Media Buying at Truegenics, Digital Manager at Avant Creatives Pte Ltd., and various positions at TAG Pte Ltd., Henchmen Asia, Eurofins, and Heatwave Sports, demonstrating a solid foundation in digital marketing, business development, and team leadership. Sakthi holds a Bachelor of Science degree from Nanyang Technological University Singapore.