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David Locke is currently the Vice President of Marketing & Sales at TrueData. In their role, David oversees all inbound and outbound demand generation efforts, marketing, and sales enablement with a global team of five. With their account-based marketing strategy, outbound SDR program, and real-time analytics framework, David successfully increased the sales pipeline by 80% in one year. Prior to their current role, David held various positions at Rise Interactive, including Director of Programmatic & Affiliate, Associate Director of Programmatic, and Manager of Programmatic. David is a graduate of Denison University with a Bachelor of Arts in Economics and a Minor in Studio Art.