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A 20-year veteran of the hospitality industry, Joe Novak brings solid sales experience to the True North team. As Vice President of Sales and Marketing, he is responsible for providing strategic sales direction to True North's portfolio of hotels. He also serves as key sales liaison with owners and brand partners to implement core initiatives and train to support key deliverables.

He began his career as an entry-level sales professional with Marriott International and worked his way through Marriott's sales discipline to earn the position of Director of Sales & Marketing for multiple properties in Washington DC, Baltimore, Atlanta, Omaha and Kansas City. As a sales leader with Marriott, he received several honors including: 1996 Sales Team of the Year - South East Region, 1999 Most Improved Sales Team - Central Region, 1999 Best Event Management Team - Central Region and 2003 Individual Sales Leader of the Year - Central Region. Throughout his career, Joe has strived for sales and service excellence. His primary goal has always been to provide maximum value and return to his stakeholders. He came to True North by way of the Overland Park Convention and Visitors Bureau, where he served as Vice President of Sales.