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Catherine Pelton is currently the Principal in Investment at True., where Catherine supports and grows consumer businesses through investment, innovation, and visionary brand collaborations. Apart from their current role, Catherine also serves as a Business Mentor at Virgin StartUp. Prior to their current positions, Catherine worked at Pentland Brands in various roles, including Portfolio Analyst, Strategic Project Manager in China, and Executive Assistant to the CEO. Catherine holds a B.A. (Hons.) in Chinese from the University of Cambridge and also studied Chinese Studies at Peking University.