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Peta Farrell is an experienced product management professional currently serving as a Product Manager at True Alliance since July 2016. Previously, Peta held various roles including Buyer and Merchandise Planner at Marimekko, and served as a Merchandise Planner at Luxottica Retail Australia. Peta's career includes positions as Merchandise Planner at Mothercare, Junior Buyer at Wanted Shoes, Trainee Buyer at David Jones, Assistant Buyer at OrotonGroup, Buyer Assistant at Laura Ashley, and Marketing Coordinator at MYER. Peta holds a Bachelor's Degree in Journalism and Industrial Relations from The University of Queensland, attained between 1995 and 1998.