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Liana Chan is an experienced digital marketing and eCommerce professional with a strong background in managing marketing strategies for various industries. Currently serving as the Senior Digital Marketing & eCommerce Manager at True Alliance since July 2018, Liana has previously held roles at InterContinental Hotels Group as a Digital Marketing Executive and at Insider Journeys in dual roles as Digital Marketing Executive and Trade Marketing Executive. Earlier career experiences include account management at OMD Australia, where Liana managed campaigns for the Johnson & Johnson portfolio, and account director at M Advertising overseeing music and entertainment clients. Liana's foundational experience includes roles as a Communications Planner at OMD UK, Planner/Buyer at Initiative, Analyst at Mercer, and an intern at Scorpio Music. Educationally, Liana holds a Bachelor of Economics with a focus on Economics and Marketing from UNSW.