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Rachael Gilpin is a seasoned marketing professional with extensive experience in content marketing and strategy. Currently serving as the Brand & Content Marketing Manager at TruConnect since October 2023, Rachael leads digital and print content marketing initiatives across various customer-facing platforms. Previously, Rachael spent nearly eight years at Red Lantern Solutions, holding titles including Content Marketing Manager, where a focus on creating high-ROI content drove significant increases in site clicks. Rachael also worked as a Senior Content Strategist and a Content Writer, producing diverse B2B content and collaborating with stakeholders to refine messaging. Additional experience includes serving as a Content Marketing Manager at ARTA and an SEO Content Manager at Sleep Advisor, where Rachael utilized data-driven approaches to enhance customer engagement and optimize SEO. Rachael began the career in education as an International English Language & Grammar Instructor and has a Bachelor of Arts in Communication from California State University, Long Beach.