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David Casella has extensive experience in the marketing and sales industry, with a focus on the Moto, Bike, and Sportswear sectors. David began their career in 1992 as the Founder of DV8 (Deviate Industries), where they were responsible for designing and developing a range of technical BMX, MTB, and MX apparel. David also managed the company's marketing efforts, sales force, and finances. In 2002, they sold Deviate Industries and continued to run the company for the new owners until 2004.

From 2003 to 2014, Casella worked as the Director of Off Road - Sales and Marketing at Tucker Rocky, overseeing the planning and execution of products for ANSR, MSR, and Pro Taper. During this time, they also developed strategic business plans and provided demand forecasts.

Since 2015, Casella has been the Global Marketing Director at Troy Lee Designs, where they are responsible for developing and leading consumer-facing marketing strategies. David also works closely with the sales department to develop successful strategies and campaigns.

David Casella's education history includes attending the University of Massachusetts Amherst, although no specific details regarding degree, field of study, and start or end years are available.