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Wesley Ayers is an experienced professional in sales analytics and customer strategy, currently serving as the Director of Sales Analytics & Customer Strategy at Tropicana Brands Group since April 2023. Prior to this role, Wesley held significant positions at JUUL Labs, where responsibilities included managing a team to provide critical data insights, driving sales across major accounts, and building sell-stories that contributed to substantial market share. Wesley's career includes positions at Energizer Holdings as Assistant Manager of Category Development and Senior Analyst in Pricing and Revenue Management, along with various roles at Anheuser-Busch InBev that focused on brand growth through data analysis and merchandising strategies. Wesley's career began at Gateway Underwriters Agency, where leadership and underwriting skills were developed, complemented by early experience in accounts receivables at Ayers Oil Co and various roles during academic tenure at Missouri State University. Educational qualifications include an MBA and a BS in Administrative Management and Economics from Missouri State University.