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Liz Ashdown is an accomplished marketing professional with extensive experience in leading high-profile projects and managing significant brand portfolios across various industries. Currently serving as Marketing Director for UK & Ireland at Tropicana Brands Group, Liz also oversees Marketing Strategy & Insights for the Rest of Europe markets. Previous roles include Senior Marketing Portfolio Lead for Grains at PepsiCo, Brand Director at Twinings, and numerous positions at Diageo, where Liz held leadership roles including Global Head of Primary Scotch and Regional Brand Director for Smirnoff in Africa. Early career experience includes brand management at United Biscuits and a launch coordination role at Vauxhall Motors. Liz holds a 1st Class degree in Business Studies from Kingston University.