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Erin Blackburn-Smith possesses extensive experience in marketing analytics within the restaurant industry, currently serving as Vice President of Brand Analytics at Tropical Smoothie Cafe since August 2019. Previous roles at Tropical Smoothie Cafe include Director of Brand Analytics and Marketing Analytics Manager. Prior to this, Erin held positions at Mellow Mushroom as Marketing Analytics Manager and Marketing Business Analyst, and at Restaurant Brands International as Senior Marketing Analyst and Marketing Analyst. Erin's career also includes an analyst role in Global Business Enablement at Aptean and a position in Student Services at Columbus College of Art & Design. Erin holds a Bachelor of Arts in Sociology from The Ohio State University.