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Albert U. currently serves as a Data Scientist at TRKKN, where responsibilities include managing the Business Intelligence and Advanced Analytics portfolio in EMEA, specializing in data exploration, transformation, and visualization, as well as supporting internal teams with sales and marketing initiatives. Previously, Albert held roles such as Senior Consultant Digital Analytics, Data Analyst, and Business Analyst across various organizations, contributing significantly to digital analytics implementation, Data Mart architecture, and the improvement of digital conversion rates. Albert holds a Bachelor's degree in Applied Data Science from Universitat Oberta de Catalunya and a Master's degree in Marketing Management from ESIC Business & Marketing School, further complemented by substantial experience in data-driven marketing strategies and IT management.