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Lucy Rei has a diverse work experience spanning multiple industries. Lucy started their career as a Production Assistant at Screentime Communications in 1998 before moving on to become a Promo Producer for TV 3 & 4 at MediaWorks NZ in 1999. In 2004, they joined Images & Sound as a Post Producer, where they collaborated with clients and a team of artists on various projects. Lucy then worked as an Integrated Producer at Shine Limited from 2015 to 2016, bringing creative campaigns to life across digital and traditional channels. In 2016, Lucy became a self-employed Marketing Consultant, offering their expertise in advertising, marketing, and content production. Lucy later joined Sonova Group in 2017 as the Head of Marketing for New Zealand, where they achieved significant successes such as growing market share and launching new clinics. Additionally, Lucy held various roles at Triton Hearing, including Head of Marketing and Partnerships Manager, focusing on brand development and client care.

Lucy Rei attended Auckland University of Technology from 1995 to 1998, where they pursued a Bachelor of Communication Studies. Lucy then returned to the same university in 2010, briefly studying Sales, Distribution, and Marketing Operations, both locally and internationally. No specific degree was obtained during this period.