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Michelle Hum is currently working as an Associate Strategy Director at TRIPTK, and previously held roles such as Sr. Data Strategist at Ypulse, Inc. and Researcher and Strategist at PSFK Labs. With a background in Professional Strategic Communications and Psychology, Michelle has extensive experience conducting research studies, analyzing data, creating dashboards, and working with various clients in industries such as fashion, media, restaurant/CPG, electronics, health, and B2B. Additionally, Michelle has a strong academic background and experience in providing insights on American culture and tailoring communication strategies.