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James Keen has over 16 years of experience in marketing and executive roles. James is currently the Vice President of Marketing at Uniguest since November 2019. Prior to that, they served as the Vice President of Marketing at Tripleplay from January 2020 to April 2023. James also worked as the Group Marketing Manager at Tripleplay from July 2012 to January 2020. Before joining Tripleplay, James was a Marketing Executive at Phoenix from July 2010 to July 2012. James started their career at Direct Visual in 2003 as the Head of Training/Marketing Executive, where they were responsible for managing campaigns, graphic design, PR, event management, and training. James worked at Direct Visual until July 2010.

James Keen obtained a Bachelor's degree in Theatre & Media Studies from The University of Huddersfield, where they studied from 2000 to 2003. Prior to that, from 1998 to 2000, they attended St. Mary's College, Middlesbrough, where they completed their A-Levels in Geography, Theatre Studies, Media Studies, and General Studies.