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Sherif Ashour is a seasoned professional in digital transformation and IT consulting with extensive experience spanning over two decades. Currently serving as a Digital Transformation Partner at isnadera, Sherif Ashour provides IT and cloud strategy consulting for clients of various sizes. Prior roles include a Digital Transformation Advisor at TripleA ICT, where Sherif Ashour managed telecom strategy assessments and achieved significant cost optimizations in licensing. Previous positions at Ericsson and Huawei Technologies focused on BSS/OSS transformation consulting for global telecommunication operators. Sherif Ashour has also held senior management roles at Djezzy and Orascom Telecom Holding, where responsibilities included leading IT engineering teams and formulating strategies for digital transformation. Early career experience involved successful project management in various IT systems at Orange Egypt, RAYA Software, InfoAge, and KfW. Educational qualifications include an MBA in Marketing from the Arab Academy for Science, Technology and Maritime Transport and a B.Sc in Computer and Systems Engineering from Alexandria University.