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Yingqian Zhang serves as a Senior Manager of Performance Marketing at Tripadvisor, where responsibilities include leading Google Hotel Ads and Things to Do Ads programs with a significant annual budget, focusing on pricing optimization and campaign management. Prior roles at Tripadvisor included Senior Analyst and Analyst positions within Performance Marketing, emphasizing traffic acquisition, SEM ownership, and data analytics. Earlier experience as a Business Analyst at Nations Info Corp involved managing digital marketing efforts and conducting product testing and data analytics. Yingqian Zhang holds a Master of Science in Business Analytics from Washington University in St. Louis and a Bachelor of Economics in Finance from Sun Yat-sen University, along with an exchange program experience at the University of California, Berkeley.