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Richard Beh currently serves as the Vice President Commercial for Asia at Minor Hotels and as the Vice President of Global Chains at Trip.com Group. With extensive experience in the hospitality industry, Richard held the position of Vice President of Sales at Shangri-La Group, where responsibilities included overseeing Commercial Sales Operations, Marketing, and Distribution, contributing to an annual revenue of USD560 million. Previously, Richard served as the Area Director of Sales & Marketing for The Ritz-Carlton Hotel Company, managing 12 hotels across China, and at Marriott International, overseeing the sales and marketing for 26 hotels in North China. Richard holds an MBA from HELP University and has an academic background from Sunway University.