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Deirdre Clarke Glennon is a seasoned professional with extensive experience in brand development and innovation within the beverage industry. Currently serving as the Director of Innovation and Brand Development at Trinity Brand Group since August 2023, Deirdre has also worked as a Global Brand and Innovation Specialist since October 2020. Previous roles include Director of Global Brand Development at Mark Anthony Brands International, where leadership in brand creation for Bearface Whisky and White Claw Hard Seltzer was notable, and Global Marketing Manager Innovation at William Grant & Sons, where significant contributions were made to the development of premium whisky brands. Deirdre's early career involved key marketing positions at Richmond Marketing Ireland and Barry Fitzwilliam Maxxium, focusing on various high-profile alcohol brands. Deirdre holds a 2:1 degree in Business and Marketing from Dublin City University.