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Jonathan Hoy has a diverse work experience in digital marketing, with a focus on paid media strategy. Jonathan started their career at BB&T as a Branch Banker III in 2015 before transitioning to ROI Revolution, Inc. as a Paid Search Analyst in 2016. In 2018, they joined Coleman Research as a Client Analyst, where they provided expert networking services. Jonathan then moved to TheeDigital in 2019 as a Digital Marketing Specialist before joining TriMark Digital as a Paid Media Analyst later that year. Jonathan quickly progressed to the role of Senior Paid Media Strategist at TriMark Digital, where they managed the creation and execution of paid media strategies for their largest portfolio. Jonathan was responsible for overseeing a budget of $8 million in 2022 and providing insights to inform decision-making beyond digital strategy. Jonathan also lent their expertise to other enterprise-level clients when needed.

Jonathan Hoy completed their Bachelor of Business Administration (B.B.A.) degree in Marketing from Appalachian State University, where they studied from 2009 to 2013. In addition to their formal education, they have obtained various certifications, including the Google Ads Display Certification, Google Ads Search Certification, Google Analytics Certification, and Google Shopping Ads Certification from Google. Jonathan has also completed the Hubspot Inbound Marketing certification from HubSpot, although specific details regarding the month and year of completion are not provided.