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John builds advertising campaigns that are about reaching people, not just buying impressions. This means that instead of just hitting the numbers, he continuously searches for the perfect combination of media, message, and technology that will have the greatest impact for Trilogy clients. Detail-oriented, innovative, and obsessed with efficiency, John navigates the ever-changing media marketplace to maximize the value of every ad dollar. He's an expert on media data and analytics who enjoys finding the story behind the numbers, delivering insights that clients can build upon campaign after campaign.