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Keaton Ballard is currently a Sales and Marketing Analyst at Trilogy Christian Publishing, where Keaton manages and optimizes email lead funnels, coordinates paid acquisition campaigns, and conducts A/B testing to improve engagement rates. Prior to this, Keaton worked as a Sales & Marketing Analyst at Big Dog Solar Energy, where Keaton controlled project management efforts and analyzed CRM data for lead generation. With a background in business operations management and regional sales management, Keaton brings a wealth of experience in data analysis, customer relationship management, and marketing strategy execution. Keaton holds a Bachelor of Science degree in Communication with an Emphasis in Digital Media Marketing from Brigham Young University - Idaho.