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Sukhbir Singh is an experienced sales and business transformation leader with a strong background in the healthcare sector. Currently serving as Vice President - Sales for Southeast Asia at Tricog Health since August 2019, Sukhbir is responsible for overall leadership and strategic direction across the ASEAN countries business. Previous roles at Tricog include General Manager for the Philippines and Malaysia, and General Manager for Sales in India, where Sukhbir successfully led initiatives to drive company strategy and financial performance. Prior to Tricog, Sukhbir held key positions at Allengers Medical Systems and Skanray Technologies, focusing on product marketing and sales management. Sukhbir's career also includes tenure at GE Healthcare, Toshiba Medical Systems, and Siemens Healthcare, contributing significantly to business growth and market penetration. Sukhbir holds a Bachelor's degree in Information Technology and is pursuing a PGCBM in Business Administration and Management at XLRI Jamshedpur.