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Yihui (Ethan) Zhang is a seasoned sales specialist with extensive experience in the technology sector, currently serving as the Sales Specialist Lead for Growth Products at Tricentis since January 2019, where responsibilities include developing go-to-market strategy for the APAC region, establishing a partner network, and achieving significant sales growth. Previously, Yihui was a Senior Business Development professional at Automic Software, where contributions included spearheading marketing strategies and managing budgets for regional campaigns. Early career roles include a position at Google focusing on demand management for Google Maps and a Business Development Manager role at Asretec Pte Ltd, emphasizing workplace safety. Yihui holds a BSc in Management from the University of London and has demonstrated leadership through organizing large industry conferences and generating substantial revenue growth. Proficient in various sales and marketing tools including Hubspot, Salesforce, Marketo, and Allocadia.