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Jay Melton is an experienced marketing professional with a comprehensive background in marketing operations and demand generation. Currently serving as Senior Director of Marketing Operations & Business Development at Tricentis since July 2019, Jay manages the martech stack, reporting, process improvement, and supports various marketing programs. Previously, Jay held multiple roles at Secureworks from December 2011 to July 2019, culminating as Director of Global Demand Generation and Marketing Operations, where Jay led a team focused on digital programs and integrated marketing efforts. Jay's earlier experiences include positions at Eastman Kodak, Inovis, NTN Buzztime, Inc., and Jocks & Jills, showcasing expertise in lead generation, marketing communications, and campaign management. Jay holds a Dual BA in Marketing and Management from the University of North Georgia.