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Federico Ruffino is an experienced professional in digital marketing and communication, currently serving as the New Business & Coordinator Manager at Triboo Group since January 2024. With a strong background, Ruffino has been a Marketing & Communication Manager at East Media since September 2016, a key player in Chinese digital marketing and a trusted partner of Tmall - Alibaba group. Previous roles include Communication & Marketing Advisor and contributing writer for Editoriale Domus S.p.A, as well as co-founder of BIKE STYLE mag, where Ruffino established the first Italian magazine and e-commerce platform for urban bikers. Additional experience encompasses editorial positions at Mondadori, Play Lifestyle Media, Casa Editrice Universo, and Aci - Mondadori, alongside sales and technical roles at Decathlon. Education was completed at Università di Pavia from 1998 to 2002.