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Vinay U. is an experienced content strategist and digital marketer with a diverse background in managing content calendars and executing marketing campaigns. Currently working at Tribeca since January 2023, Vinay U. oversees content strategy through data analysis using HubSpot and Google Analytics. Previous roles include leading a copywriting campaign for Samsung at Robotproof, managing the Google Fi Twitter content calendar at BYTE/DEPT®, and providing technical support for digital livestreams at the Sundance Institute. Vinay U. has also coordinated promotional campaigns for notable projects such as Electric Black's 'West Side Story', managed social media for Mad Rabbit, and gained foundational experience as a junior assistant at Scott Rudin Productions and as an intern at SiriusXM. Vinay U. holds a Bachelor of Fine Arts in Dramatic Writing from NYU Tisch School of the Arts and has additional academic experience at NYU Stern School of Business.