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José Ramón Pérez Quintana serves as the Global Head of Strategy at Tribeca_Media since July 2021. Prior roles include Director of Data & Digital at TBWA Perú, where notable achievements included winning the 2019 Premio Ideas Bronze PR for the campaign "#ContigoCapitán" for BCP. José Ramón has held various leadership positions in strategy and digital roles across agencies such as SrBurns Perú and Omnicom Media Group, alongside academic roles teaching Statistics and Experimental Psychology at Universidad Central de Venezuela. José Ramón's educational background encompasses a Licentiate degree in Clinical Psychology from Universidad Central de Venezuela, a Master's in Marketing from Universidad Francisco de Vitoria, and a Data Science and Big Data certificate from MIT xPRO.