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Juan Carlos Ruiz Cofiño is the Founder & CEO of MILKnCOOKIES, a Digital Agency that focuses on delivering high-quality solutions while ensuring clients enjoy the process. He also serves as the CEO and Partner at Fri, a company revolutionizing peer-to-peer payments. In addition, Juan Carlos has experience as President ITO at SOFEX de AGEXPORT, and has previously founded Verto App and co-founded Memorattic.com. With a background as General Manager at Soluciones de Centro America, Juan Carlos brings a wealth of experience in the technology and marketing industry. He holds a degree in Marketing with an emphasis in Advertising from Universidad Rafael Landívar.