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Franziska Füsting is a seasoned professional in trend research and marketing, currently serving as Research Lead at TrendWatching since September 2021, where responsibilities encompass trend analysis and extracting meaningful opportunities for clients. Previous experience includes a role in growth marketing at Otrium, focusing on customer lifecycle automation, and a Sales & Marketing Manager position at iNDiViDUALS STUDIO. Additionally, Franziska's career began with a comprehensive apprenticeship in Industrial Business Management at Bültel Worldwide Fashion GmbH, complemented by roles in CRM and design across various fashion companies. Academically, Franziska holds a Bachelor's degree in International Fashion Business & Development from Amsterdam Fashion Institute.