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Luis Daniel Rodriguez is an accomplished Lead Research Practitioner at Trellix, demonstrating expertise in managing large-scale qualitative and quantitative research initiatives across diverse industries since January 2022. With a strong track record of growing research programs and delivering impactful insights to inform product strategy, Luis has significantly reduced customer churn and improved conversion rates. Prior experience includes roles as a User Experience Researcher at FireEye, Inc., where Luis transformed user research practices and established effective tools, and as a User Experience Designer at multiple organizations, including the American Psychological Association, focusing on enhancing user interactions and promoting evidence-based design processes. Luis holds a BFA in Graphic Design & Illustration from the University of Florida and has pursued further education at the University of Miami and American University.