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Deane Rogers has a vast and impressive background in the bicycle industry, starting as an athlete representing the Australian National Cycling team before transitioning into various roles within companies such as Trek Bicycle and Ride Shop. With experience in sales, operations, and business development, Deane has played key roles in expanding Trek Bicycle's retail footprint across Australia. Additionally, as a co-founder of Ride Shop, Deane has demonstrated entrepreneurship and a passion for the cycling industry.