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Benjamin Rodgers is an accomplished industrial designer with a solid background in product design and user experience. Currently serving as an Industrial Designer at Trek Bicycle since May 2019, Benjamin focuses on creating products that enhance rider experiences. As a Freelance Designer since January 2015, Benjamin has worked on various projects independently. Previous experience includes a significant role as an Industrial Designer at Electronic Theatre Controls from May 2012 to May 2019, where responsibilities included user research, ideation, and visual brand language. Additionally, Benjamin served as Vice Chair for the IDSA Northern Lakes chapter, planning events and assisting in chapter management from March 2014 to January 2020. Early in the career, Benjamin gained experience as a design intern at IMMI in 2010. Benjamin holds a Bachelor's degree in Industrial Design from Purdue University and an Executive Certificate in Management of Product Design and Development from Northwestern University, along with specialized training at Guldagergard Ceramics Center in Denmark.