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Einav Laviv has had a varied career in marketing and co-founding roles. In 2014, they co-founded Appgo2market, a DIY mobile app marketing hub. In 2018, they provided inbound marketing for Plataine via G2Mteam. In 2020, they were the Head of Performance and User Acquisition for Capitalise.ai, running multi-channel paid campaigns and managing the company's funnel marketing tracking and analytics. Einav was also the Strategic and Growth Marketing for DriveU.auto, Digital Marketing for Agritask, Marketing Consultant for Voyantis, and Marketing for MOVEZ AI, all via G2Mteam. In 2021, they were the Head of Marketing for Jit, and in 2022 they provided Dev and OSS marketing for Treeverse - the lakeFS creators.

Einav Laviv obtained a BA in Psychology from Tel Aviv University between 1997 and 2001. Einav then went on to earn an MA in Psychology & Business (Decision making mechanisms among buyers) from Tel Aviv University between 1997 and 2007. Einav has also obtained certifications from LinkedIn, Semrush, Mixpanel, AppsFlyer, Canva, BuzzSumo, SimilarWeb, Facebook, Google, HubSpot, Pardot, Intercom, and Lumen5.