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Keith M. has held a variety of roles in the finance and HR industries since 1999. Keith began their career at Aviva plc, where they held various finance and HR roles. In 2009, they moved to RAC, where they held the roles of General Manager, Propositions & Contracts (B2B) and Finance Business Partner (B2B). In 2015, they became a Property Landlord for Norwich. Most recently, in 2020, they became the Co-Founder and CEO of Treekly.org, a company that helps businesses engage their staff and customers to maintain a daily walking habit of 5,000 steps with the reward of mangrove trees planted in areas devastated by deforestation. All projects are aligned to 10 of UN's 17 Sustainability Developments Goals.

Keith M. attended Norwich School from 1982 to 1992, and then went on to complete a Bachelor's degree in Accounting and Law at Nottingham Trent University from 1992 to 1996.