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As a writer and strategist for top publications, startups, and large corporations, Jeff has honed a knack for identifying great stories and telling them in a way that connects with the target audience. At Treble, he combines deep research and analysis with big-picture planning to develop and execute content and media strategies that support client goals. Jeff launched a branded content program at one of Austin’s top startups (The Zebra) and served as the communications manager for AT&T’s first Chief Digital Officer. His writing has been featured in The New York Times, Wired, Sports Illustrated, Slate, and Texas Monthly. Jeff stays plugged in to the startup scene as a member of SXSW’s advisory board, where he provides trusted insight and advice on programming and events.