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Luis Soto is a co-founder of TREBEL and heads up the Company’s Latin American operations, including Mexico. He has over 20 years of experience in the digital media industry where he has led critical transitions and growth for Mexico’s most important media companies.

From 2017 to 2021, Luis served as the VP of Digital for Televisa, the largest Spanish-language content producer and distributor in the world. He was responsible for the successful relaunch of the OTT platform blim TV as well as increasing the monetizable audiences on the websites and mobile apps across Televisa’s three verticals: News, Entertainment, and Sports. During his tenure at Televisa, Luis grew O&O audiences by over 130% and scaled the online cross-platform video operation to reach 50% of Mexico’s internet population. Luis joined TREBEL as a consultant and co-founder on March 1, 2017, while he was also employed by Televisa. He intends to join TREBEL full time in March 2021.

Prior to Televisa, in 2016 and part of 2017, Luis led all aspects of online strategy and digital content for Grupo Reforma, one of Mexico’s most influential media companies.

Luis is an avid kiteboarder and snowboarder. He holds an MBA from Stanford University and a MS from Columbia University’s School of International and Public Affairs.