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Isaac Herrera is an experienced leader in digital marketing and eCommerce within the wine industry, currently serving as Vice President of eCommerce and Digital Strategy at DAOU Vineyards & Winery since October 2018. Prior to this role, Isaac held the position of Vice President of Digital Marketing and eCommerce at King Estate Winery, where Isaac contributed to brand development for several wine brands. Isaac's career includes a tenure as Chief Digital Officer at Wine Equities, where strategic pre-launch initiatives were implemented, and as Digital Marketing Director at Treasury Wine Estates, the largest pure-play wine company globally. Earlier experience includes marketing management at The Other Guys, co-founding Road 9 Brewing Co., and roles in interactive services and front-end development. Isaac holds a B.S. in Molecular, Cellular and Developmental Biology from UC Santa Barbara.