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Joe Lyon possesses extensive experience in marketing analysis and coordination, currently serving as a Marketing Analyst at TravisMathew Apparel since October 2020, where responsibilities include data analysis using SQL, PowerBI, and Excel, along with leading reporting and budgeting for marketing media. Previous roles at TravisMathew include Senior Marketing Coordinator and Marketing Coordinator, where Joe focused on optimizing marketing efforts and managing consumer insights programs. Additional experience includes internships in marketing and event services at Eiger Marketing Group and PGA TOUR Champions, as well as corporate partnerships and sales roles in organizations such as Los Angeles Sparks and Premier Partnerships. Joe holds a Bachelor of Business Administration from the University of Southern California and has gained diverse skills through various internships in the sports and marketing sectors.