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James G. has a diverse work experience in sales, customer experience, and business development. James started their career with TUI Travel PLC as a Store Manager and eventually became a Regional Manager and Business Development Manager, responsible for sales results and building relationships with travel store owners. James then worked at Anesco Ltd as a Business Development Manager and later as a Senior Account Manager, where they negotiated contracts and managed customer funding portfolios. Most recently, James served as the Sales and Service Manager at Sovereign Holidays before transitioning to a role as the Head of Sales and Customer Experience for Sovereign and Citalia at Travelopia. In this role, they were responsible for managing a large team, improving booking conversions, and implementing a culture change towards sales focus. James also played a key role in redefining sales frameworks and implementing knowledge bases to increase sales conversions.

James G. attended Maiden Erlegh and Oxford and Cherwell College, where they studied Mechanical Engineering. No specific start or end years are provided for either institution.