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Svetlana Dushinova has over five years of experience in marketing and content management. Svetlana began their career in 2015 as an Intern at the HSE Institute for Statistical Studies and Economics of Knowledge, where they processed textual and numerical information, including experts' opinions and forecasts, and scientific reports on different topics. In 2016, they joined Travelata as a Marketing Intern, and later progressed to become a Digital Marketing Specialist and Head of Content.

Svetlana Dushinova earned their Bachelor's Degree in Management from the Higher School of Economics in 2017, after completing their studies there between 2013 and 2017. Svetlana then went on to earn their Master's Degree in Marketing from the same school in 2019.