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RJ Mills currently serves as the Manager of Digital Growth at Travel + Leisure Co. since 2024. Previously, RJ held the position of Lead in Media Analytics at Net Conversion from 2021 to 2024, focusing on data-driven insights for major clients like Cars.com. RJ's experience includes a role as Senior Analyst and Manager of Digital Marketing & Analytics at Pearson, where strategies were optimized to support student enrollment amidst the Covid-19 pandemic. Earlier career highlights include working as a Senior Planner at Carat, executing significant advertising campaigns for JM Smucker Company, and developing foundational skills in digital media planning at Horizon Media and CBS Corporation. RJ started the digital media journey as an Assistant at Comedy Central and has a Bachelor of Science in Telecommunication Management from the University of Florida, complemented by education from Georgetown University.