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Tom heads up the custom research group bringing over 25 years of research experience listening and responding to the voice of the customer. He is skilled in uncovering consumer based insights to guide business decisions and strategic planning using a broad array of quantitative and qualitative techniques. He has also had extensive client side experience at marketing driven companies, including KFC, Quaker Oats, Pepsi & American Express, where he led research initiatives related to marketing and brand strategy, advertising, long range planning, competitive analysis, new product introductions, and customer satisfaction.

He has a B.S. in Economics and an MBA from The University of Michigan.