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Kenneth Wong is a seasoned professional in the digital marketing and programmatic technology sectors, currently serving as Group Chief Digital Officer at Trapper since November 2023. Kenneth co-founded Adminer in February 2020, leading the development of innovative programmatic technology solutions alongside a team in Kuala Lumpur, Malaysia. Prior experience includes holding the position of General Manager, Asia at Cadreon from December 2016 to January 2020, and Head of Digital at Carat Media Services, Malaysia from January 2014 to December 2016. Additionally, Kenneth served as President of the Malaysian Digital Association from March 2014 to March 2016 and held various roles at PHD, Celcom, CIMB, and iCRM earlier in their career. Kenneth holds a B.A. (Hons) in Business Information Technology from Coventry University.