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Matthew Hale is an experienced Brand and Creative Services Manager at Transurban, where responsibilities include managing the brand and creative studio. Previous roles at Transurban include National Brand Campaign Manager and Campaign and Insights Lead, with a focus on enhancing digital and social media strategies that led to significant increases in engagement and reach. Prior to Transurban, Matthew worked at National Australia Bank in various capacities, including Consultant and Social Media Associate, where strategic planning and social media governance were key responsibilities. Early career experiences include a summer internship at BDO in Australia and participation in the NAB Graduate Program. Matthew holds two Mini MBAs in Marketing and Brand Management from Marketing Week and a Bachelor of Commerce and Bachelor of Arts from the University of Melbourne.