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Andrew Lee has extensive experience in digital marketing, having worked at companies such as Samsung SDS Asia Pacific Pte Ltd, Transsion, and Cheil Pengtai. Andrew's roles have included Head of Digital Marketing for Asia Pacific, Global Digital Head, Brand Commerce Marketing Senior Director, Head of Digital, and New Business Director. Andrew has a background in managing digital marketing teams, developing strategies for brand commerce, executing global digital media plans, and building long-term digital marketing plans. Andrew also has experience in studying for an MBA and launching B2B business initiatives for Samsung Electronics.