Emilio José Inés Villar, MEng, MBA, is an experienced professional in the fields of destination marketing and tourism consulting. Currently serving as the Destinations Market Lead at The Data Appeal Company since March 2024, Emilio supports tourism boards in enhancing visitor experiences through data-driven insights. Previous roles include Director of Destinations at Lighthouse, Vice President of Destinations at ForwardKeys, and Managing Director at EJIV Consulting Ltd. Additionally, Emilio has held positions at Euromonitor International, OmniGlobe Networks, Global Career Company, Union Investment Co. in China, and Critical Links, showcasing a diverse background in business development, market analysis, and strategic consulting. Emilio holds an MBA in Finance and Management from the University of Hull and a Master of Engineering in Industrial Engineering from Universidad de Zaragoza.
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