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Grace Fewell, MSc, is an experienced marketing professional with a strong background in digital marketing and brand development. Currently serving as Marketing Manager for Transitions Optical, Grace focuses on the customer journey and trade communications. Previous roles include Associate Marketing Manager at Transitions, Digital Marketing Specialist at VidaCann, and Marketing Director positions at ACM-Advisors LLC and Fresh Start, where significant contributions included launching digital platforms and creating brand style guides. Additionally, Grace founded Betes Babe and has experience in social media growth and campaign management from working with organizations such as JDRF Northern Florida and Relay for Life at Florida State University. Grace holds a Master's degree in Integrated Marketing Communication and a Bachelor's degree in Communication and Media Studies, both from Florida State University.